Market research & competitive analysis
Demand, growth and price trends for the product.
Consumer purchasing habits and cultural practices.
The extent of the competition and who are the main competitors in a specific market or region?
Market characteristics in terms of size, distribution channels, production, what do they produce, how do they distribute, how do they communicate and what are their strategies? The size of the market itself. How many inhabitants are there?
How is the economy doing and what about the investment climate?